Waxly was forged from a rich tapestry of history.  

Originating in 2016, entrepreneur Justin Carey spent countless hours dedicated to his research; studying the movement, flicker and ambience of a real flame in order to replicate it seamlessly. Once mastered, the technology was patented and Candled was born. Over the next decade, Justin, his wife Eleanor and the Carey family built Candled into a reputable name, making every candle by hand in their Tamar Valley barn in Devon.  Featured on Netflix, and enlightening the hallways of the country’s grandest stately homes, Candled’s luxurious, life-like flame has shone brightly. 

Following years of discussion and planning, the Higginson family of The Family Business Group took over the brand in 2025, and re-released Candled under its new name, Waxly. With over a quarter of a century of expertise in development, fulfilment and upscaling, the family-run business based in the heart of Lancashire wanted to expand on this legacy and grow the brand into the most easily recognisable and realistic flameless candle on the market. 

With over a combined 35 years’ experience in the candle and home lighting market, the Higginson and Carey families have a shared vision towards the future and the ambitions of Waxly.  

Meticulous care and attention to detail has been made to ensure that Waxly exudes style, luxury and function. Constantly developing and reimagining new ways to grow and expand the brand, Waxly marries innovative technology with natural materials to create the ultra-realistic design. Featuring the most authentic LED flame in the world, Waxly continues to push boundaries and elevate homes, venues and businesses across the globe.